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About Us
Every day, 100,000’s of Australian office workers replenish with our cool filtered water. And every day, the WaterAid program that we support brings safe healthy drinking water to real people-in-need in developing countries. We’re passionate about our water Mission: we keep it fresh, we keep it flowing, and we keep it cool.
the Launch
now the choice of Australian business
energy culture
making a difference
now the choice of Australian business
energy culture
making a difference
Operation Filtered Water Cooler: the Launch
In a cramped Port Melbourne office in September 1997, armed with an
internationally
researched business plan, Shane lead a young but experienced and proven* water cooler team
in launching Unlimited Water – on a mission to bring a world-class water cooler product and formula mainstream to the offices of Australian business – the Filtered water cooler. Enter Unlimited Water, the plumbed, bottle-less, streamlined alternative to bottled water coolers.
The initial launch was a success, with strong initial interest from Melbourne’s Corporates and SME’s who appeared dissatisfied with their bottled water coolers. Unlimited Water’s plan to initially focus on inner Melbourne offices quickly grew by demand out to Greater Melbourne metro, then onto Sydney, Brisbane and by the early 2000’s a Service coverage across the suburbs of each State’s capital city.
As explosive growth ensued, the operational challenges emerged (sourcing and proving the
most effective and reliable components, assembling a strong management team), along with
the competitive challenges: some established Bottled water cooler Multinationals preferred the
status-quo! We saw a ‘turbo-service’ philosophy as the key to sustained success battling these
giants. In the early 2000’s a meticulous Quality System service was developed in line with
worldwide industry best practice, and we engaged a talented management Team in
the mission. From there a robust and consistent growth pattern stabilised, and the
Customer base grew year on year into the multiple Thousands.
* industry award winners, including the prestigious 3i Company of the Year award conducted by KPMG
In a cramped Port Melbourne office in September 1997, armed with an
internationally researched business plan, Shane lead a young but experienced and proven* water cooler team
in launching Unlimited Water – on a mission to bring a world-class water cooler product and formula mainstream to the offices of Australian business – the Filtered water cooler. Enter Unlimited Water, the plumbed, bottle-less, streamlined alternative to bottled water coolers.
The initial launch was a success, with strong initial interest from Melbourne’s Corporates and SME’s who appeared dissatisfied with their bottled water coolers. Unlimited Water’s plan to initially focus on inner Melbourne offices quickly grew by demand out to Greater Melbourne metro, then onto Sydney, Brisbane and by the early 2000’s a Service coverage across the suburbs of each State’s capital city.
As explosive growth ensued, the operational challenges emerged (sourcing and proving the
most effective and reliable components, assembling a strong management team), along with
the competitive challenges: some established Bottled water cooler Multinationals preferred the
status-quo! We saw a ‘turbo-service’ philosophy as the key to sustained success battling these
giants. In the early 2000’s a meticulous Quality System service was developed in line with
worldwide industry best practice, and we engaged a talented management Team in
the mission. From there a robust and consistent growth pattern stabilised, and the
Customer base grew year on year into the multiple Thousands.
* industry award winners, including the prestigious 3i Company of the Year award conducted by KPMG
Today, Unlimited Water is a National Leader in filtered water dispensers and has set new standards in office water, with outstanding Product quality and literally unrivalled Customer satisfaction levels. Businesses are upgrading to Unlimited Water coolers, as they’re recognising that employees are their most important resource, and a facility that helps sustain staff – in a
‘hands-off’ manner – more than pays for itself. Around 8,000 Corporate and SME Customer
coolers-in-service, are replenishing 100,000’s of office workers each day with freshly filtered
Unlimited Water. Our client base features the who’s-who in every Australian industry, from the local suburban shop to the likes of Holden, Ford and Honda, the NAB and the CBA, TNT, P&O,
the Airports, Government & scientific agencies and so on... even water companies themselves have chosen Unlimited Water coolers for their staff to drink.
Energy Culture
It is with passion and commitment that Unlimited Water has risen into one of Australia’s truly outstanding growth Companies, with a team of energetic, engaged people focussed on
providing outstanding service – and in turn, winning growth. As our team has grown from ‘micro’
to small to medium, we’ve never lost sight of retaining the true personality of our group, and the remarkable history that’s shaped the Organisation that we are. It’s our people’s personalities
and talents, when given the personal space to thrive and help shape the Group direction, that
give us such a strength and momentum.
In our Team we’ve got business managers, scientists, accountants and an ex-aircraft technician...cricketers, footballers, a soccer star and some “gig-playing-muso’s”...fathers,
mothers, horse owners and an ex-magistrate! And so on... We proudly represent Australia, Italy,
New Zealand, England, Ireland, South Africa, Canada, India, Sri Lanka, USA and Greece (and
Tassie!) – and we’re also proud to support the programme of bringing water to those-in -need in
some developing Countries...
It is with passion and commitment that Unlimited Water has risen into one of Australia’s truly outstanding growth Companies, with a team of energetic, engaged people focussed on providing outstanding service – and in turn, winning growth. As our team has grown from ‘micro’
to small to medium, we’ve never lost sight of retaining the true personality of our group, and the remarkable history that’s shaped the Organisation that we are. It’s our people’s personalities
and talents, when given the personal space to thrive and help shape the Group direction, that
give us such a strength and momentum.
In our Team we’ve got business managers, scientists, accountants and an ex-aircraft technician...cricketers, footballers, a soccer star and some “gig-playing-muso’s”...fathers,
mothers, horse owners and an ex-magistrate! And so on... We proudly represent Australia, Italy,
New Zealand, England, Ireland, South Africa, Canada, India, Sri Lanka, USA and Greece (and
Tassie!) – and we’re also proud to support the programme of bringing water to those-in -need in
some developing Countries...
Making a Difference
Integral to our mission with Unlimited Water is our Company principle that in
delivering our
water cooler service to corporate Australia – everyone wins: no losers. This means that everyone involved in the whole process is treated fairly, with integrity, and in turn, benefits from
the process: starting with our Customers, through to our Employees, then in turn to the
thousands of people-in-need who are assisted by the WaterAid programme that we support,
and subsequently it comes around to our Business which grows as a result of getting it right. That’s the way we see it, that’s how we like to do business. The inspiration comes from our people
as a collective group, and at many times we drive each other, and in turn our Customers who
have keenly got onboard with us in our water Mission.
Integral to our mission with Unlimited Water is our Company principle that in
delivering ourwater cooler service to corporate Australia – everyone wins: no losers. This means that everyone involved in the whole process is treated fairly, with integrity, and in turn, benefits from
the process: starting with our Customers, through to our Employees, then in turn to the
thousands of people-in-need who are assisted by the WaterAid programme that we support,
and subsequently it comes around to our Business which grows as a result of getting it right. That’s the way we see it, that’s how we like to do business. The inspiration comes from our people
as a collective group, and at many times we drive each other, and in turn our Customers who
have keenly got onboard with us in our water Mission.
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